Nonprofit Marketing Resources

Running a nonprofit can present a number of obstacles, from staffing and managing donations to community outreach. To lighten the load for those managing or working for nonprofits, there are numerous tools, programs, and methods available. One of the most helpful software programs for any nonprofit is Raiser’s Edge. But, is it right for your nonprofit?

Running a successful nonprofit is no small feat. More than half of nonprofits fail to utilize even 10% of their available Google Ad Grant funds, highlighting the challenges of maximizing resources effectively. This is where a skilled ad grant specialist can make a transformative difference. From delivering services and fundraising to cultivating partnerships and developing communication strategies, nonprofits juggle countless priorities with limited resources.

In 2025, the world of fundraising faces both significant challenges and exciting opportunities. The sector is changing rapidly, with evolving technology and increasing donor expectations. In this dynamic environment, strategic adaptation and innovation are more crucial than ever. We spoke with professionals from various organizations to understand these shifts and what lies ahead for fundraisers.

Newsletters and email marketing campaigns are some of the best ways for nonprofits to keep in touch with donors, volunteers, and clients. According to MailChimp, the average open rate for marketing emails that come from nonprofits is 25.17%—substantially higher than the overall average of 21.33%.

In a crowded digital world, standing out in the inbox is more challenging than ever. The average person receives dozens of emails daily, and sending generic, one-size-fits-all messages is a sure way to get lost in the shuffle. The key to successful email marketing lies in relevance. To be relevant, you must first know who you are talking to. This is where demographic data becomes a powerful asset.