Nonprofit Marketing Resources

Artificial Intelligence (AI) isn’t just a buzzword — it’s reshaping how nonprofits operate. From donor engagement and marketing to program evaluation and back-office tasks, AI helps organizations do more with less. For nonprofits facing tight budgets and staff shortages, it offers efficiency, insight, and time to focus on what matters most: mission impact.

In the digital age, Search Engine Optimization (SEO) content writing has become a vital strategy for nonprofits to increase visibility and engagement. Yet this aspect of “new marketing” comes with its own learning curve, and related best practices are constantly changing. One buzzy new development involves the SEO applications of artificial intelligence (AI) models like ChatGPT. These tools have the ability to make SEO content development more efficient, though they are far from perfect. Expert human touch is still required to ensure that AI-assisted content is effective and meets quality and SEO standards. 

Running effective digital campaigns takes more than just great intentions. Your message has to stand out, resonate with your audience, and guide them toward taking action. Whether you’re promoting a donation drive, volunteer opportunity, or awareness campaign, your nonprofit marketing strategy depends on two key components: compelling ad copy and a high-converting landing page.

Most people who visit your nonprofit’s website are interested in your mission on some level. They read a blog post, check out a program page, or skim your donation form. Then life happens, and they leave without taking action. Google Ads remarketing is designed for exactly this moment. They help nonprofits stay visible to people who have already shown interest, gently reminding them to come back when they are ready to volunteer, donate, attend an event, or learn more. Remarketing allows organizations to reconnect with past website visitors as they browse other websites or use Google platforms like Search and YouTube.

Many people who discover a nonprofit through a Google Ad Grant link are taking an important first step in their journey with your organization. They click an ad, explore key pages, and begin learning about your mission. By using thoughtful remarketing strategies, nonprofits can build on that initial engagement and ensure as many interested visitors as possible take meaningful next steps — whether that’s subscribing to a newsletter, volunteering, making a donation, or something else.