Nonprofit Marketing Resources

Nonprofits heavily rely on a content marketing strategy to spread the word about their mission, and one of the most cost-effective options in the digital marketing toolbox is content marketing. For nonprofits, content marketing is a powerful tool that uses engaging content to lead visitors through the marketing funnel and inspire them to take action, like donating or volunteering. Perhaps most importantly, content enables your organization to build trust with new potential donors and supporters. It allows you to communicate the work you do authentically.

Since the launch of the Google Ad Grant program in 2003, thousands of nonprofits across the US have been discovering and taking advantage of it to promote their organizations’ missions online. That’s because doing so helps their website content appear in Google searches, driving internet traffic from the world’s most popular search engine right to their (virtual) front doors. From there, well-crafted content and user-friendly website features help to transform casual readers into donors and supporters.

If your nonprofit has a dedicated blog writer or writing team, it’s worth ensuring they are trained in basic search engine optimization (SEO) writing strategies. Keyword research is arguably the most important part of SEO, so it’s important that your writer understands it to get the most out of their efforts. The most effective keyword research begins with a high-quality platform, which is why a little product research can go a long way.

Google’s March and April 2025 updates mark another milestone in the tech giant’s ongoing evolution of its search algorithm. As with previous updates, the goal remains clear: to deliver more helpful and relevant search results to users worldwide. These latest changes continue to prioritize the value of content, reinforcing the importance of creating high-quality, user-centered material. The key takeaway? Focus on content that demonstrates expertise, credibility, and trust — elements that contribute to an exceptional user experience.

Few individuals embody the spirit of innovation and compassionate leadership as profoundly as Devan Mercurio, Senior Manager of Development at Pittsburgh Public Theater. As she stands on the cusp of pivotal career advancements, including completing her MBA and obtaining her CFRE, Mercurio’s vision for the future is clear and compelling.